MakeMyTrip com accomplishes another industry-first!

Released on: September 14, 2007, 1:51 am

Press Release Author: Navita Berry

Industry: Internet & Online

Press Release Summary: Now search for the best hotel deals as per your preference
anywhere, anytime with the Hotel Tool-Bar on the website

Press Release Body: : MakeMyTrip.com , India's first and only comprehensive online
travel site with real time booking for flights, hotels, holidays and cars, has added
another industry-first to its credit. A new algorithm developed at MakeMyTrip
internally supports a first-of-its-kind search matrix making this the only web-site
in India that enables users to exercise their choice more optimally and effectively.
The new Hotel tool-bar on the home page narrows the search options for hotels on the
basis of both price range and star categories and displays it in a convenient
matrix-view.

Sharing more on this initiative, Mr. Sachin Bhatia, Co - founder and Chief Marketing
Officer at MakeMyTrip.com said, "At MakeMyTrip we use cutting-edge innovation across
business processes to constantly enhance the customer's experience with the
web-site. We've identified Online Hotel Bookings as a high-growth category and have
created a unique search matrix for this section to assist customers to make their
choice in the simplest and shortest manner. The credit goes to the relentless focus
of our team of software developers who successfully replicated a feature we had
earlier pioneered for the flights section."

As per the July 2007 figures circulated by Comscore, a leading US-based Internet
research company, MakeMyTrip.com has been rated as the tenth most-visited web-site
in India, with 3.5 million unique hits. It is also the most-visited travel website
in India, ahead of Cleartrip.com, Yatra.com, Air Deccan and IRCTC.co.in among
others.

About MakeMyTrip India

The India business of MakeMyTrip was launched in September 2005. As the first and
only comprehensive online travel site with real time booking for flights, hotels,
holidays and cars, MakeMyTrip.com is heralding a revolution in the way travel is
bought in India.

After a successful launch MakeMyTrip continues to lead the market with innovative
products and services. In 2006 - 2007 it helped people plan over 1 million trips.
They sell over 5000 flight tickets, 1000 hotel room nights and over 50 holiday
packages every day. The site attracts over 2 Million unique visitors every month
according to WebSideStory, HBx Analytics, an independent traffic-monitoring agency.
In India MakeMyTrip has also partnered with ICICI to power their TravelSmart Card
and is providing travel services to HSBC credit card customers.

Headquartered at New Delhi, MakeMyTrip crossed Rs. 562 Crores (USD 125 Million) in
current fiscal year, which is approximately 180% growth from last year\'s registered
sales of Rs. 200 Crores (USD 42 Million). The projected turnover for 2007 - 2008
fiscal year ending March 2008 is
Rs 1260 crores (USD 280 million), which is 124% growth from the previous year.

About MakeMyTrip US

MakeMyTrip.com was launched in 2000 to cater to the niche USA to India travel
market. Since its inception, it has been growing at a fast pace to emerge as the
foremost travel website in the US to India market. MakeMyTrip.com has 3.5 % share
of this NRI market, which is pegged at
Rs 4500 crore (USD 1 Billion).

With over 100,000 customers and 130,000 registered users in the US, MakeMyTrip has a
renewal rate of 30%. NRI's can book tickets to India online or call our Travel
consultants who are available 24x7 on US toll free 1800-India-10. The unprecedented
growth rate, superior technology , excellent customer service and over three years
of profitable operations, has established MakeMyTrip as the number one destination
for NRI's when looking to book travel to India.

Outside of New Delhi, MakeMyTrip offices are located in New York, Ahmedabad,
Bangalore, Kolkata and Mumbai.

Poonam Thakur
Prianka Singh
Vox Public Relations
Email: poonamt@voxpr.co.in
priankas@voxpr.co.in
Phone: 9818130538
9810702928


Web Site: http://www.makemytrip.com

Contact Details:
MakeMyTrip India Pvt. Ltd.
103 Udyog Vihar Phase I
Gurgaon - 122016
Haryana
India
Phone: 0124-462-8747 , 0124-289-8747
Toll Free: 1-800-11-8747 (TRIP) (From BSNL & MTNL phones)
Toll Free: 1-800-102-8747 (For Airtel Subscribers)

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